If you want to get more comments on Facebook, start with one idea most advice skips: people comment when it is easy, when it feels safe, and when they have something worth saying. Everything below is built on that.
The short version
- Ask one specific, easy question. “Which of these two would you pick?” gets answers; “Thoughts?” does not.
- Reply to every comment you can, and reply with a question. One comment becomes a thread, and a thread invites more comments.
- Post for the people who follow you. Check your own Insights for when your audience is online instead of copying a “best time” chart.
- Never ask people to comment in exchange for something. Meta’s Spam standard prohibits requiring engagement to unlock content, and posts that beg for reactions tend to lose reach.
Why comments are worth chasing
A like takes one tap. A comment takes a sentence, so it tells you that someone actually read the post and had a reaction. That is why comments are useful far beyond a number on a screen: they show what your audience cares about, they surface questions you can answer in your next post, and they make a Page feel active to a stranger who lands on it.
Facebook does not publish the weight it gives to each type of interaction, and the company has changed the feed many times. Be wary of any article that quotes an exact multiplier for how much more reach a comment is “worth”. What you can rely on is the simple logic: a post people respond to is a post people want more of, and Facebook’s goal is to show people things they will respond to.
You will not find invented statistics in this guide. Where a rule comes from Meta, we link to it. Where something is our experience or common practice, we say so.
Before you start: what Meta allows when you ask for comments
Asking for comments is fine. Asking in the wrong way is where Pages get into trouble. Meta’s Spam community standard lists, among other things, “requiring or claiming that users are required to engage with content”, and it bars like-gating and share-gating: making people like, share or follow to unlock something.
In practice that rules out a popular trick: “Comment GUIDE and I will send it to you”. It also covers posts that say “Share this to be entered” where sharing is the only way to enter. Facebook also announced in 2017 that it would reduce the reach of posts that ask people to react, comment, share or tag friends just to boost numbers. The rest of this guide stays on the safe side of those lines.
Before you publish, ask: “Would this post still make sense if nobody commented?” If yes, the question is genuine. If the post exists only to collect reactions, rewrite it.
12 tactics to get more comments on Facebook
1. Ask one specific question
Broad questions ask the reader to do work. “What do you think?” needs an opinion, an explanation and a decision to share it. Narrow the question until it can be answered in a few words.
2. Put the question first and repeat it at the end
Many people read the first line and the last line. Open with the question or the situation, add the context, then close by asking again in different words. A reader who skimmed past the opening gets a second chance to respond.
3. Offer two clear choices
Choices lower the effort to almost zero. “Option A or B?” followed by “tell us why” turns a passive scroll into a small decision. It also gives you data: you learn which option your audience prefers before you spend money on it.
4. Ask for advice or recommendations
People enjoy being the expert. “I am choosing a laptop for video editing under a fixed budget, what would you buy?” tends to draw better answers than a generic engagement prompt, because it is a real problem and everyone has an opinion. If you run a business, ask for help with something you truly need: a name for a product, which photo to use, which feature to build first.
5. Share a short, honest story
Stories invite stories. A three-sentence account of something that went wrong in your week, a mistake a client made, or a small win gets replies like “same thing happened to me”. Keep it specific and keep it true. Readers can tell when a story was written to farm comments.
6. Post when your own audience is online
Lists of “the best time to post on Facebook” are averages across other people’s audiences. Your Page has its own pattern. Open Meta Business Suite or your Page Insights, find when your followers are active, and test two or three posting windows for a few weeks each. Keep the one that gets the most replies, not just the most views.
7. Reply fast, and reply with a question
The first hour after you publish is when you can have the most influence, because you are there. Answer each comment with something more than “Thanks!”: a follow-up question, a detail, or a link to something useful. Each reply notifies the person you answered, which often brings them back to add more.
8. Use Facebook Live and talk to the comments
Live video is a conversation by design. Say the commenter’s name, read their question aloud and answer it. People who see their comment acknowledged on screen are far more likely to comment again. Tell viewers at the start that you will answer questions at the end, and keep your promise. If you can, add a link to the replay and keep replying to comments under it.
9. Start a recurring thread
A predictable weekly format becomes a habit: “Monday question”, “Friday wins”, “Ask me anything”. People return to threads they know. In a Group, pin the weekly post so it is the first thing members see. Habits are slower to build than one clever post, but they keep working long after a single post has faded.
10. Seed the conversation with your own answer
A blank comment section feels risky: nobody wants to be first. Post your own answer as the first comment, under the real Page identity, so people can react to it or add a different view. Where Facebook offers an option to pin or highlight a comment, use it for your starter answer. Never post it from a fake account.
11. Mention people only when it is relevant
Mentioning a customer, a collaborator or a source you quoted is good practice and often brings the person into the thread. Mass-tagging people who have nothing to do with the post is not: it is annoying, it can get your posts hidden, and Facebook’s 2017 announcement about engagement bait named “tag baiting” among the behaviours it reduces.
12. Run a compliant giveaway occasionally
Giveaways can bring comments, but they also attract people who only want the prize. If you run one, ask for an entry that is useful to you (for example, “tell us which product you would pick”) rather than a bare “comment to enter”. Read Meta’s current rules on promotions before you start; they change, and a Page can be restricted for breaking them.
Want a head start under a new post?
Some brands add a first batch of comments to a post so it does not look empty. Meta restricts that practice, so read the section below before you decide.
What to avoid
- Engagement bait. “Like if you agree, share if you love it, tag a friend” posts are exactly what Meta says it demotes.
- Comment-gating. Do not make people comment, like or share to receive something.
- Deleting honest criticism. Hide spam and abuse, but answer fair complaints in public. A calm answer looks better to everyone else reading.
- Copy-pasted replies. Repeating the same sentence under many comments is easy to spot and can look like spam.
- Controversy for its own sake. Divisive posts do bring comments, but they bring the wrong people and can hurt your brand.
- Fake accounts. Commenting on your own posts from other profiles breaks Meta’s rules on authentic behaviour.
How to measure whether it is working
To know whether you really get more comments on Facebook, do not judge posts by the raw number of comments. A post that reaches 40,000 people will collect more comments than one that reaches 400, even if the second one was far more engaging. Divide comments by reach to compare like with like, and track the quality of the conversation too.
| Measure | How to work it out | What it tells you |
|---|---|---|
| Comment rate | Comments divided by people reached | Whether the post made people want to answer |
| Reply depth | Average number of replies per comment thread | Whether you are building conversations or one-off answers |
| Response time | Minutes until your first reply | Whether you are around when it matters |
| Question type | Which wording got the most answers | What to repeat next week |
A 30-day plan you can actually follow
Changing everything at once makes it impossible to tell what worked. Here is a plan to get more comments on Facebook in a month, one change per week.
| Week | Focus | What to do |
|---|---|---|
| 1 | Questions | End every post with one specific question. Keep a note of which wording gets answers. |
| 2 | Replies | Reply to every comment for the first hour. Always add a follow-up question. |
| 3 | Formats | Try one Live, one two-choice post and one story post. Compare comment rates. |
| 4 | Habit | Start one weekly thread and promise a fixed day for it. Review the month in a spreadsheet. |
What about buying comments?
Some businesses add comments to a post to seed the conversation. This guide would be incomplete if we ignored that, so here is a fair summary.
- A new post does not look empty to a first-time visitor.
- Custom comments let you choose the tone and the points raised.
- It saves time for a brand that has no audience yet.
- Meta’s Spam standard prohibits “attempting to or successfully selling, buying, or exchanging for engagement”. Comments can be removed and accounts can be restricted.
- Bought comments do not start real conversations or sales; they only change what the post looks like.
- If real readers notice generic comments, trust can drop rather than rise.
Dripex sells Facebook comments, so we are not neutral here, and we would rather you decide with the full picture. If you do choose to order, our guide to ordering custom Facebook comments explains exactly what the order form asks for, and the service page lists the current packages. Treat bought comments as a small addition to the habits above, never as a replacement for them.
Editorial note: Dripex sells the service mentioned in this section. The advice in the rest of the article does not depend on buying anything.
Frequently asked questions
Why do my Facebook posts get so few comments?
The usual causes are broad questions, no question at all, posting when your audience is offline, and not replying. Fix those four before you change anything else. Also check that you have not turned comments off or restricted who can comment in your settings.
Do comments really help my reach?
Facebook does not publish exact ranking weights, so nobody outside Meta can give you a reliable multiplier. It is reasonable to expect that posts people respond to are shown more, which is why replying and asking good questions are worth the effort.
Is it against the rules to ask people to comment?
No. Asking a genuine question is normal. What Meta prohibits is requiring engagement to unlock something, buying or selling engagement, and using fake accounts. See the Spam community standard for the exact wording.
How often should I post?
Post as often as you can keep up the quality and still reply to every comment. A smaller number of posts you can respond to beats a daily schedule you cannot sustain.
Should I reply to every comment?
Reply to every real comment in the first hour if you can, and to as many as practical after that. You do not need to answer spam, and you do not need to argue with trolls.
Can I turn off or limit comments on a post?
Yes. Page admins can limit who can comment and use moderation tools such as hiding comments or blocking words. The settings are renamed from time to time, so use the search box in your Page settings.
Keep reading
- Why the “photo comments are not allowed” message appears on Facebook
- How to get the URL of a Facebook ad
- How to order custom Facebook comments, step by step
Want comments on a specific post?
Choose a package, paste the link to your post, add your own comments if you like, and follow the order from your account. No password is ever needed.
View Facebook comments packagesMeta’s rules restrict buying engagement. Read the section above before you order.
